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I would start to max out the credit cards – living paycheck to paycheck,' Harwood said in a new four-part Amazon Prime Video docuseries, LuLaRich. And even for those that pulled in staggering sums, marriages were shattered, the work was all-consuming, and one wondered if she had joined a cult, according to a new docuseries.Ĭourtney Harwood once made $51,000 for her monthly bonus check, bought two brand new cars at once, and dropped almost $10,000 on a dinner. Instead, except for those at the top, many women drowned in debt and over 100 former retailers have filed for bankruptcy. To afford this, some borrowed from family members and credit cards, took out loans and even sold breast milk. Sold as empowerment and a fun way to build community, they paid the $5,000 to $10,000 buy-in for its skirts, leggings, dresses and tops. A new four-part docuseries called LuLaRich investigates its meteoric rise, corporate culture and allegations that it was a pyramid schemeįor stay-at-home moms, LuLaRoe offered the best cake-and-eat-it-too scenario: Make 'full-time income for part-time work' selling the company's colorful patterned clothing while still having time for your children and husband.The company's leggings were especially popular and at one point there were 90,000 retailers.They borrowed money from family members and credit cards, took out loans and even sold breast milk to finance their buy-in of its skirts, leggings and dresses.DeAnne and Mark Stidham set up their clothing company LuLaRoe in 2013 and women paid from $5,000 to $10,000 to become 'independent fashion retailers'.Too good to be true! How alleged billion dollar pyramid scheme LuLaRose pushed stay-at-home moms into debt as they sought to make 'full-time income for part-time work', new docuseries reveals